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  Why Vanilla

The Vanilla Concept represents seven key influencing qualities by imagery from classical Greece and Rome. There is a brief summary below. For more detail, visit the 'Hall of Mirrors'.

VULCAN - THE GUTS AND INNOVATION TO DO THINGS DIFFERENTLY
Vulcan, the Roman god of fire and spirit and creativity. His counterpart in Classical Greece was Hephaestos who was depicted as lame - a craftsman who overcame personal disadvantage to achieve, making the most of what the world had thrown at him.

ATHENA – GROUNDED GOOD SENSE
Athena, the Greek goddess of wisdom and good sense

NEREUS – THE CAPACITY TO PUT ONESELF IN THE SHOES OF OTHERS
Old man of the sea who possessed two important influencing qualities – (i) the ability to be as others are and to see as others see, and (ii) the magnanimity to give fair praise to others

ICARUS – THE READINESS TO TAKE A RISK
The son of the great Greek inventor, Daedalus, who created wings for man to fly. Icarus tested the wings and reminds us of two things – that risk taking extends our capabilities and moves the world on, but that over confidence can be dangerous. (Icarus did not heed his father’s warning, flew too near the sun and fell to his death when the wax in the wings melted).

LUDUS – COMMUNICATING A CLEAR SENSE OF DIRECTION ABOUT THE OVERALL GAME PLAN
Ludus, the Latin word for game.

LAUREUS – SETTING, ATTAINING AND MAINTAINING HIGH STANDARDS
Laureus is the crown of laurels awarded to the winner of the ancient Olympic games – the ultimate recognition of high standards

APOLLO – SIMPLIFYING COMPLEXITY, OFFERING SOMETHING THAT EVERYONE CAN UNDERSTAND AND BUY INTO
Apollo, the Sun God, throwing light on complexity.

These seven influencing qualities are the theme of the Vanilla Concept. We have designed four development programmes that draw on these elements. Visit each of the rooms to find out more.